Workday Brief - 3/11/2025

Music:

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Articles:

• Welch's Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital by Victoria McNally, March 10, 2025

• The Smarter Approach to Marketing Measurement by Rodolphe Dougoud, March 10, 2025

• Google is exploring ads in new AI Mode by Anu Adegbola, March 10, 2025

• U.S. DOJ Antitrust Filing Proposes 4 Ways to Break Google's Monopoly by Roger Montti, March 10, 2025

• Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control by Robert Rose, March 10, 2025

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Worthwhile:

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Blink:

The Wager (2023) recounts the unbelievable-but-true story of the doomed adventure taken by those aboard the HMS Wager. This Royal Navy ship was meant to sail the world and plunder Spanish treasure, but in 1741 it was shipwrecked while trying to sail around Cape Horn. This is the story of how a crew of hundreds dwindled to just a handful of survivors.

About the author

David Grann is an award-winning journalist whose work has appeared in such publications as the New Yorker, the Atlantic, and the Washington Post. He’s also the author of the best-selling books The Lost City of Z and Killers of the Flower Moon.

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Term of the Day:

Synthetic Research - Marketers can leverage AI for synthetic research by using it to generate simulated data, personas, or consumer behaviors that mimic real-world patterns, offering a faster, more scalable, and often more cost-effective alternative to traditional human-based research methods like surveys or focus groups.

Synthetic research involves creating artificial datasets or "synthetic respondents" with AI tools—typically powered by large language models (LLMs) or machine learning algorithms—trained on diverse, real-world data. This approach allows marketers to test hypotheses, predict trends, and gain insights without the time, expense, or logistical challenges of recruiting human participants. More from Grok here...