Workday Brief - 3/10/2025
- Scott Davis
- Mar 10
- 1 min read
Music:
Articles:
B2B marketers under pressure to justify ROI as buyinc cycles lengthen by Natasha Lee, March 5, 2025
Costco's Retail Media Strategy: Less about Ads, More about Loyalty by Sarah Mahoney, March 7, 2025
McKinsey steps into performance marketing with ET Medialabs Acquitision by Jyoti Rambhai, March 7, 2025
Is Google Ads Keyword Targeting Dead? by Victoria Spall, March 5, 2025
94% of advertisers concerned tariffs will lead to cut in ad spending: IAB by Constantine von Hoffman, March 7, 2025
What's the debate between performance marketing and brand marketing? by Grok, prompted on March 10, 2025
Worthwhile:
Blink:
High Performance Habits (2017) explores the six habits that can turn an ordinary person into an extraordinarily productive one. Performance coach Brendon Burchard draws on the data and statistics from one of the largest studies of the world’s most productive people ever conducted to explore their habits and find out what makes them tick.
About the author
Brendon Burchard is among the world’s most successful high-performance coaches and the founder of the Experts Academy and High Performance Academy. He is also the best-selling author of books such as The Motivation Manifesto, The Millionaire Messenger and The Charge.
Term of the Day:
Data Activation - making use of data; specifically, sharing customer data with systems that will use it for analytics, personalization, or marketing campagins.
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