I'm Scott Davis, a seasoned Senior Marketing Manager specializing in MarTech Operations, with a robust track record of enhancing business operations through technology integration and strategic data solutions. My journey in the industry spans over six years, primarily with Macy's, where I've managed and mentored teams through significant transformations, achieving remarkable outcomes like delivering projects with ROIs up to $10M, reducing process latency by 85%, and saving over $250K in costs.

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My expertise lies in leading cross-functional teams, managing tech roadmaps, and driving marketing efficiency across various channels. Notable projects include the seamless integration of third-party platforms for data management, which improved customer targeting and ad relevancy, and the development of comprehensive data ecosystems for marketing analytics.

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Prior to Macy's, my career included pivotal roles at Google, Wells Fargo, Salesforce, and ICON Aircraft, where I honed my skills in business intelligence, ERP implementations, and product management communications. These experiences have equipped me with a diverse skill set in digital marketing, project management, and data management, analysis, visualization, and presentation. 

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I hold a Bachelor's degree in International Business from California State University, Long Beach, and have enriched my qualifications with certifications from The Trade Desk, Walmart Connect, Cornell University, and UC Irvine, alongside extensive LinkedIn course learning.

I'm passionate about leveraging technology to solve complex marketing challenges and am always eager to connect with like-minded professionals to explore new opportunities or share insights on the evolving MarTech landscape.