Today's News 1/15/2025
- Scott Davis
- Jan 15
- 3 min read
Today's Music Vibe
News this Morning:
ICR Conference - Investor Relations and Communications Conference, Orland FL Jan 13-15 (Grok Summary)
Search Engine Journal - "Mullenweg Says Lawsuits Could End WordPress" by Roger Montti
Yahoo! Finance - "Inflation pressures ease in December as core CPI rises less than forecast" by Alexandra Canal
Business Insider - "$83M mansion featured on HBO's 'Succession' burns down in the Palisades Fire: report" by Eve Crosbie
Ad Age - "Publicis Groupe Merges Leo Burnett and Publicics Worldwide to form new creative unit." by Ewan Larkin
AdExchanger - "The Trade Desk Is Acquiring Advertising Metadata Startup Sincera" by Allison Schiff
Adweek - "Agencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely" by Kyle O'Brien
Digiday - "Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto" by Alexander Lee
Search Engine Land - "Google Ads scripts: Everything you need to know" by Frederick Vallaeys
Worthwhile:
Humans of Martech Podcast by Phil Gamache, Episode 152: Sarah Krasnik Bedell - A data eng turned marketer on embedded marketing analysts and batch vs webhook pipelines (Sarah's LinkedIn)
Digiday Podcast, Episode: What the agentic AI era means for ad agencies, with Omnicom's Jonathan Nelson
Blink of the Day: "Limitless" by Jim Kwik
Limitless (2020) is an empowering how-to guide for making full use of your brain’s incredible capabilities. It goes out to anyone who’s ever felt too dumb, too slow, or too unskilled to succeed. Learn how to unlimit your brain – and gain the power to achieve anything at all.
About the author
Jim Kwik is a world-renowned expert on meta-learning – the process of learning how to learn. A childhood accident left Kwik with a learning disability. For years, he struggled at school, but then Kwik began to uncover the secrets of learning itself. His findings laid the groundwork for Kwik Learning, an educational program used by individuals and corporations in more than 100 countries.
Word of the Day: Acquisition Marketing
The strategies and tactics used by businesses to attract and convert new customers, essentially focusing on bringing potential customers into the sales funnel and guiding them towards making a purchase by targeting audiences who are already somewhat aware of the brand and considering their options, rather than completely new prospects.
Metric(s) of the Day: (ROAS) Return on Ad Spend, Advertising ROI and aMER
ROAS - calculated as the total revenue from advertising divided by the total spend of advertising. It is often calculated on a channel level. For example, a business would compare ROAS for its Meta ad campaigns to ROAS for it's Google ad campaigns to understand where to spend more. Each platform has its own customizable methodology for attributing revenue to campaigns, which can make cross-platform analysis difficult
Advertising ROI is similar to marketing ROI but is focused on advertising spend instead of total marketing spend. It is calculated as: total revenue divided by total advertising spend for a period. It's expressed as a ratio. So, if a business sells $150K in a month and spends $15K on advertising, it would have an acquisition marketing efficiency rating (aMER) of 10. A marketing team can use aMER as a balancing metric alongside ROAS. Return on advertising spend requires making assumptions about what revenue can be attributed to advertising. But thos assumptions are imperfect. If both ROAS and aMER rise, it suggests advertising is more effective.
Tool of the Day: Klaviyo
Klaviyo is a marketing automation platform focuses on email and SMS marketing. It boasts email marketing, sms marketing, a (CDP) customer data platform, automation, analytics and reporting, integrations, and user interface. See Grok Summary
Profile of the Day: Jeff Green
Jeff Green is the co-founder, chairman, and CEO of The Trade Desk (TTD) which is known for it's demand-side platform that facilitates programmatic digital advertising. See Grok Summary
LinkedIn Premium Learning Video of the Day: Adobe Customer Journey Analytics
Instructor "Eric Matisoff, Principal Evangelist, Analytics & Data Science at Adobe"
Course Details: This course delivers a detailed review of the Adobe Customer Journey Analytics platform. Eric Matisoff explains the unique aspects of Customer Journey Analytics compared to Adobe Analytics, as well as how to apply features for your omnichannel and digital analytics needs. Plus, Eric guides you on how to analyze data using a guided analysis. Finally, learn several administrative capabilities that are key differentiators of Customer Journey Analytics.
Learning objectives
Differentiate the way data is ingested, processed, and analyzed in Customer Journey Analytics versus Core Adobe Analytics.
Summarize the wealth of ways to access Customer Journey Analytics data, including Analysis Workspace, guided analysis, Dashboards, and ReportBuilder.
Manipulate the Customer Journey Analytics data using guided analysis.
Outline unique administrative capabilities in Customer Journey Analytics to extend the value of data.
Question of the day:
Do you think AI will ultimately lead to an easier future or a more challenging one?
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