News of the Day 1/31/2025
- Scott Davis
- Jan 31
- 2 min read
Music of the Day!
News of the Day!
"ServiceNow Drops a Massive AI Agent Release, with a New Studio, Orchestrator, & More" by Charlie Mitchell Jan 29, 2025
"Use This Data Storytelling Framework to Gain Executive Support for SaaS Management" by Meredith Albertson and Ben Pippenger
"Beyond CRM Adoption: How to Leverage Process Optimization to Achieve Organization-Wide CRM Utilization" by Amanda White Dec 10, 2024
"Navigating media's complexity with audience planning" by Nielsen Jan 30, 2025
"What marketers can expect as CTV and retail media converge in 2025" by Chris Kelly Jan 31, 2025
"Google Tests Review Carousels & Blocks For Product Queries" by Barry Schwartz Jan 31, 2025
Worthwhile:
Blink of the Day:
Good to Great (2011) presents the findings of a five-year study by Jim Collins and his research team. They identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors that differentiated those companies from their lackluster competitors. These factors have been distilled into key concepts regarding leadership, culture, and strategic management.
About the author
Jim Collins is an American author, lecturer, and consultant. He has taught at the Stanford Graduate School of Business and is a frequent contributor to Fortune, BusinessWeek, and Harvard Business Review.
Word of the Day:
eCommerce - broad term that encompasses all aspects of buying and selling goods and services over th internet. It includes various types of transcations like business-to-business, business-to-consumer, consumter-to-consumer, and consumer-to-business.
Online Retail - typically refers specificaly to the selling of physical goods over the internet, similar to what traditional retail stores do but in an online environment. It's more aligned with the B2C model.
Omni Retail - the integration of online and offline retail with the experience feeling consistent across both channels.
Metric of the Day:
CSAT - Customer Satisfaction measures customer satisfaction wiht a product or service at a specific point in time, typically right after an interaction or transaction.
NPS - Net Promoter Score quantifies customer loyalty by measuring the likelihood of customers to recommend a company's product or service to others.
CES - Customer Effort Score measures the ease of experience with a company's product or service, focusing on how much effort the customer has to exert to get their issue resolved, use the product, or achieve a goal.
Tool of the Day:
Yespo Omnichannel CDP - an Omnichannel customer data platform (CDP) that helps medium and large online projects easily use customer behavior data to increase loyalty and customer LTV. The platform allows companies to collect and combine clients’ data from the website, mobile app, offline, and direct channels to segment and personalize further communications. More than 3000 brands from 23 countries chose Yespo, and 300 of these companies are enterprise-level.
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