News 2/7/2025
- Scott Davis
- Feb 7
- 2 min read
Music:
News:
"Criteo's Investors Like Its New Enterprise Software Status (Anad Its Free Cash Flow)" by James Hercher, Feb 5, 2025
"Marketing Tech Stack Audit Guide for Marketing Operations" by Mike Rizzo, Nov 29, 2024
"NVIDIA Introduces Its Latest Agentic AI Innovations, Teases What's to Come" by Charlie Mitchell; Zeus Kerravala; Erik Pounds, Jan 24, 2025
"Google's ad revenue growth turns sluggish as industry clouds gather" by Peter Adams, Feb 5, 2025
"Skai's Exclusive 2025 Industry Survey Details How Retail Media Reigns Supreme for Consumer Goods Marketers" by Daniel Manu, Feb 5, 2025
"9 Must-Follow PPC Trends For Success in 2025" by Savannah Swanson, Oct 28, 2024
Worthwhile:
Blink:
Eat That Frog! is all about overcoming procrastination and learning to manage your time. It’s normal to feel drowned in work, but when you learn to “eat your frogs” – meaning do your most important tasks first – you’ll work more efficiently and be happier too.
About the author
Brian Tracy is the bestselling author of over 50 books. He’s also a public speaker who addresses over 250,000 people every year at seminars and conferences.
Word of the Day:
CMS - Content Management System, primarily used for creating, editing, organizing, and publishing digital content, mainly for websites or blogs.
PIM - Product Information Management, manages all the information related to products across various channels (online and offline).
DAM - Digital Asset Management, focuses on storing, organizing, retrieving, and distributing digital media files like images, videos, audio files, and documents.
Key differences: content vs. product vs. media - CMS is broad, focusing on content for websites; PIM zeroes in on product data management; DAM deals with media assets.
Use cases: use a CMS for managing a blog or corporate website; use a PIM if you're dealing with a large catalog of products across multiple selling platforms; employ a DAM if you need to manage a large library of digital media that needs to be shared across different departments or external partners.
Metric of the Day:
Opportunity Win Rate: percentage of opportunities that result in a closed/won deal
Lead Conversion Rate: percentage of leads that convert into opportunities
Sales Cycle Length: time form lead creation to deal closure
Tool of the Day:
Salesforce Marketing Cloud Suite - a comprehensive suite for marketing automation, customer engagement, and analytics to deliver personalized experiences. Key features include email marketing, journey builder, mobile marketing, social media engagement, advertising studio, and analytics builder.
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