News 2/6/2025
- Scott Davis
- Feb 6
- 2 min read
Music:
News:
"Super Bowl Ads - What Viewers Want and Don't Want From Brands in 2025 Commercials" by Adrianne Pasquarelli, Feb 5, 2025
"What's the Holdup on Adoption Of the IAB Tech Lab's Video Ad Standard" by Anthony Vargas, Feb 6, 2025
"Brands, It's Time to Test Those Alt IDs" by Alyssa Boyle, Sisi Zhang, Feb 4, 2025
"How to Use ChatGPT to Create Google Ad Scripts" by Emmanuel Dan-Awoh
"TAM, SAM, SOM: Understanding Their Role in Enterprise-Level SEO Strategy" by Dan Taylor, Feb 6, 2025
"Google organic and paid CTRs hit new lows: Report" by Danny Goodwin, Feb 5, 2025
Worthwile:
Blink:
Do Hard Things (2022) explodes mythologies around the popular conception of toughness. It shows how traditional markers of toughness, like putting on a brave face and pushing past pain, can actually hinder physical and mental performance outcomes in the long term. Instead, real resilience comes from listening to your body and embracing your emotions.
About the author
Steven Magness is a performance scientist and executive coach, who specializes in working with Olympic athletes. In his bestselling titles Peak Performance and The Passion Paradox as well as his latest, Do Hard Things, Magness shares the secrets behind achieving sustainable success while operating at the peak of your capabilities.
Word of the Day:
TAM - Total Addressable Market, is the total market demand for a product or service. It's the maximum amount of revenue a business could potentially achieve if it captured 100% of the market share for every customer it could theoretically serve.
SAM - Serviceable Available Market, this is the portion of the TAM that your business can actually target with its current offerings and within its geographical or operational reach. SAM is more realistic that TAM since it considers factors like geographic limitations, regulatory restrictions, or other practical constraints.
SOM - Serviceable Obtainable Markt, is the portion of the SAM that you can realistically capture. It takes into account current competition, your business's capabilities, market entry barriers, and other competitive dyanmics.
Metric of the Day:
Time on Page by Exit Page - measures the average time users spend on a specific page before they leave your website. Unlike general time on page, this focuses specifically on the exist page, providing insights into user engagement right before they leave your site.
Tool of the Day:
Wrike - a versatile and secure collaborative work management platform. It is easy to use yet powerful and flexible enough to meet the unique business needs companies of all sizes and industries.
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