News 2/26/25
- Scott Davis
- Feb 26
- 3 min read
Music:
Upcoming Events you Can Attend Online:
Adobe Summit - Adobe's annual summit will be held in Las Vegas, March 17-20 2025 and sessions will be covering: Analytics, Commerce, Content Supply Chain, Customer Data Management, Developers, Trends and Inspiration, Workflow and Planning, B2B Marketing, Content Management, Customer Acquisition, Customer Journey Management, Generative AI, Unified Customer Experience. Sign up here: https://summit.adobe.com/na/pricing/
MarTech Online - Join us online at The MarTech Conference -- for FREE to become a master of marketing in the digital age. At MarTech, you'll easily and efficiently discover dozens of cutting-edge technologies to streamline operations, nurture customer retention, and drive organizational success. You'll also participate in an expertly-crafted program loaded with creative, real-world solutions and strategies. March 25-26
Sign up here: https://martech.org/conference/spring/why-attend/
Submit your organization's MarTech Stack for the 2025 Stackie Awards! Deadline is April 4, 2025. See 2024's submissions below:
News:
"Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing" by James Hercher, Feb 26, 2025
"Comparing Project Success Rates: Pure Agile vs. Hybrid Methodologies" by The PM Newsletter, Feb 25, 2025
"InfoSum Has An Irreverent Message For The People Attending LiveRamp's RampUp" by Allison Schiff, Feb 25, 2025
"Meet the new martech stack: systems of context and systems of truth" by Scott Brinker, Feb 18, 2025
Worthwhile:
Blink:
Lead Yourself First (2017) shows how solitude shaped the decisions of remarkable leaders like Martin Luther King and Jane Goodall. Through historical examples and modern insights, it shows how deliberate solitude creates better decisions, deeper creativity, and authentic conviction. It also offers practical methods to find mental clarity in a distraction-filled world, building stronger leadership through moments of quiet reflection.
About the author
Raymond M. Kethledge serves as a judge on the United States Court of Appeals for the Sixth Circuit and teaches at the University of Michigan Law School, where he previously earned his law degree.
Michael S. Erwin, a West Point graduate and military veteran, is the CEO of the Character & Leadership Center and founder of multiple nonprofits focused on leadership development and veteran support.
Word of the Day:
Privacy Washing - the practice of a company giving the appearance of protecting user privacy or being transparent about data usage, while their actual practices don't fully align with those claims. It's similar to 'greenwashing' in environmental marketing - creating a polished image without the substance to back it up.
Metric of the Day:
Engagement Depth Score (EDS)
The idea is to measure how deeply someone interacts with your digital marketing content, combining factors like time spent, scroll depth, repeat interactions, and meaningful actions (think comments or shares, not just likes). For example, someone who spends 5 minutes reading a blog post, scrolls 80% down, and then forwards it to a friend would score higher than someone who clicks an ad, bounces in 10 seconds, and never returns.
You could calculate it by assigning weighted values to each action—say, 1 point for every 30 seconds spent, 2 points for every 25% of scroll depth, 5 points for a share—and then normalizing it into a 0-100 scale. It’s more insightful than raw impressions or click-through rates because it shows how much your audience actually cares, not just how many stumbled across it. Plus, it could reveal which campaigns spark real curiosity—a goldmine for tweaking strategies
Tool/Company of the Day:
InfoSum - Founded in 2015, InfoSum's vision is to connect the world’s data without ever sharing it – by developing the world’s first decentralized data collaboration platform with the power to analyze and activate data at speed.
Since launching our platform in 2019, security-oriented companies around the world have come to rely on InfoSum’s technology to future-proof their businesses against an unpredictable privacy and technology landscape.
Today, with offices in London, New York and Hamburg, we continue to build robust solutions for a global community of identity architects. We work across financial services, CTV, retail, healthcare, gaming, and entertainment to seamlessly and compliantly deliver better customer experiences.
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