News 2/17/2025

Music:

---

News:

• "Google Updates Product Markup To Support Member Pricing & Sales" by Matt G. Southern, Feb 13, 2025

• "Key Elements of Technical SEO for Large Companies" by Dan Taylor, Feb 13, 2025

• "Marketo unveils new email designer as part of January updates" by Heloise Briere, Feb 14, 2025

• "Hybrid Project Management: Blending Agile and Traditional Approaches" by The PM Newsletter, Feb 9, 2025

• "Google Analytics 4 Tutorial 2024 | Step-by-Step Course" by YouTube Channel "Loves Data"

---

Worthwhile:

---

Blink:

The Five Most Important Questions You Will Ever Ask About Your Organization (2008) presents readers with five simple yet highly effective questions that any manager, owner or stakeholder should ask in order to increase their organization’s chances of success. While these questions are focused on non-profit organizations, the lessons are applicable to any organization seeking to make a difference.

About the author

Peter F. Drucker (1909-2005) was a pioneer of management theory. He worked as a writer, teacher and consultant specializing in strategy for business and social sector organizations. He has authored over 30 books, including Concept of the Corporation (1946) and Post-Capitalist Society (1993).

---

Word of the Day:

• Audience Intelligence - The ability to find insights about your prospects and customers and use these insights to market to them more effectively. This is often carried out through social listening and can help brands to identify their target audience and find insights that will allow them to target them with relevant content and marketing.

• Audience Profiling - Similar in some ways to audience intelligence, audience profiling is the process of defining who your target customer is through analysis of their behavior across different channels. This can be automated to work at scale using customer data platforms.

• Audience Segmentation - This is the process of dividing website visitors, email subscribers etc into groups based on criteria such as demographics, customer type, or buying behavior. It allows you to market more effectively, perhaps placing more budget into targeting higher spenders, and can inform personalisation efforts.

---

Metric of the Day:

Brand Development Index

• Construction: Brand sales in a specified segment, compared with sales of that brand in the market as a whole.

• Considerations: Can use either unit or revenue sales.

• Purpose: Regional or segment differences in brand purchases and consumption.

---

Tool/Company of the Day:

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.