News 2/15/2025
- Scott Davis
- Feb 15
- 2 min read
Music:
News:
"How The FTC Is Reviewing The Omnicom-IPG Deal" by Jack Neff & Ewan Larkin, Feb 14, 2025
"The Trade Desk Promises Big Changes After Missing Its Q4 Guidance" by James Hercher, Feb 12, 2025
"How Data-Driven Retail Marketers Try to Manage the Unmanageable" by James Hercher, Feb 13, 2025
"Mediaocean Completes Acquisition of Innovid - Creating the Premier Global Independent, Omnichannel Ad Tech Platform" by Ad Tech Daily, Feb 14, 2025
"Guide to marketing personalization - benefits, examples, and more" by Adobe Experience Cloud Team, Dec 2, 2024
Worthwhile:
Blink:
In The Obstacle is the Way (2014), Ryan Holiday brings the age-old wisdom of Stoic philosophy up to date. By examining the struggles of historical figures of inspiring resilience, Holiday shows not only how obstacles couldn’t stop them, but more importantly, how these people thrived precisely because of the obstacles. Holiday shows how we can turn obstacles to our advantage, and how we can transform apparent roadblocks into success, both in our businesses and our personal lives.
About the author
Ryan Holiday is an American author, media strategist, and bookstore owner. He’s also the host of the Daily Stoic podcast. His other books include The Daily Stoic, The Obstacle is the Way, and Courage is Calling.
Word of the Day:
Customer Experience - Encompasses all of a customer's perceptions of and interactions with a brand over the duration of the relationship the customer has with the brand.
Metric of the Day:
Unit Market Share
Construction: Unit sales as a percentage of market unit sales.
Consideration: Scope of market definition. Channel level analyzed. Time period covered.
Purpose: Measure of competitiveness.
Tool of the Day:
Customer.io - a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list
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