News 2/11/2025

Music:

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News:

• "Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM" by James Hercher, Feb 7, 2025

• "Did Meta Just Launch a CDP with Signals Gateway?" by Mike Pastore, Feb 10, 2025

• "Bloomberg is bullish on contextual advertising and fast channels" by Julia Beizer, Feb 10, 2025

• "Lessons learned from martech wins" by Steve Peterson, Feb 7, 2025

• "Netflix is eyeing video podcasts as it warms up to creator content" by Lucia Moses & Geoff Weiss, Feb 11, 2025

• "You can now use ChatGPT web search without loggin in" by Paul Sawers, Feb 6, 2025

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Worthwhile:

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Blink:

How Highly Effective People Speak (2021) is a practical guide to increasing influence through speech. It posits that information should be conveyed as humans are wired to receive it. So an understanding of behavioral economics is essential. By dissecting the personal anecdotes and historical examples shared, you’ll learn the theories and tactics to make your own communication highly effective.

About the author

Peter Andrei is the founder of Speak Truth Well LLC, where he works as an author and public speaking consultant. During his competitive public speaking career, Andrei earned 37 awards and the Massachusetts Debate League State Champion title. His 15-book series, Speak for Success, features titles such as How Legendary Leaders Speak and How Visionaries Speak.

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Word of the Day:

• Ingress - data entering a system or network. For example, uploading a file to a cloud service is ingress.

• Egress - data leaving a system or network. For example, downloading a file from a cloud service is egress.

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Metric of the Day:

• Revenue Market Share

  • Construction: Sales revenue as a percentage of market sales revenue.

  • Considerations: Scope of market definition. Channel level analyzed. Before/after discounts. Time period covered.

  • Purpose: Measure of competitiveness.

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Tool of the Day:

• Amperity Customer Data Platform - a CDP designed to help businesses manage and utilize customer data effectively. It focuses on identity resolution and creating unified customer profiles, which are essential for understanding and engaging with customers across various touchpoints. Key features and functionalities:

  • Identity Resolution (AmpID) - resolves customer identities by stitching online and offline data together to create a unified identity graph that links multiple representations of the same customer across various channels.

  • Unified Customer Profiles (Amp360) - enables businesses to segment audiences and activate customer data for marketing campaigns.

  • Data Management and Governance - platform adhering to SOC 2, GDPR, and HIPPA

  • Real-Time Capabilities - handles event routing, streaming ingest API, and profile API.