MaArDTech News - 1/23/2025

Scott Davis
Jan 23
3 min read

Music Vibes Today:

Events This Week:

Davos is in session, ends tomorrow, 1/24/25. Davos is the town in the Swiss Alps that hosts the annual World Economic Forum. People from many sectors and countries meet to address global issues... more from McKinsey

News This Morning:

"Unlocking Retail Media's Full Potential: A Guide to Effective Strategies" by Adam Rubens published on December 13, 2024 - AdAge Grok article summary
"7 Key Factors to Consider when Choosing a Product Content Syndication Tool" by Frederic Deplanque published on January 19, 2025 - ProductsUp Grok article summary
"Netflix is Raising Prices Again, as the Standard Plan goes up to $17.99" by Emma Roth published on January 21,2025 - TheVerge Grok article summary
"Beyond the Horizon: The Holistic Path to Measuring Media Investments" by Peter Grant, Anna Dzierzedzka, Michal Protasiuk, and Ahmet Bas - WARC Grok article summary

Worthwhile:

Blink of the Day:

Smarter Tomorrow (2021) shows you how to upgrade your brain using a technique called neurohacking. You’ll learn how to improve your memory, creativity, emotional regulation, and what’s known as “executive functioning” through self-testing and experimentation – all backed up with insights from neuroscience.
About the author
Elizabeth R. Ricker is a brain researcher who specializes in cognitive enhancement and neurohacking. She has lectured internationally on brain science and has provided expertise to Silicon Valley venture capital firms, technology startups, schools, and a Fortune 500 company.

Word of the Day:

Halo-effect - within marketing, refers to a cognitive bias where the perception of one positive trait of a product, brand, or company influences the perception of it's other traits. Grok discussion below:

Positive Trait Influence: If a brand is known for one particularly good attribute (e.g., high-quality products or excellent customer service), consumers tend to generalize this positive perception to other aspects of the brand, even if they might not have direct evidence for those other attributes.

Brand Image: For example, if a company is well-known for its innovation (like Apple with its technology), people might assume that all products from that company are innovative, leading to higher perceived value across the product line.
Marketing Strategy: Companies leverage this effect in advertising by associating their products with positive imagery or endorsements. For instance, a celebrity known for their integrity endorsing a product can lead consumers to view that product more favorably across all attributes.
Impact on Consumer Behavior: This can lead to increased sales, customer loyalty, and brand equity. Consumers might overlook minor flaws or be more forgiving because of their overall positive impression.
Risks: However, the halo effect can be a double-edged sword. If a negative event occurs (like a product recall or a PR scandal), it can tarnish the entire brand image, not just the aspect directly involved (this is known as the "reverse halo effect" or "horn effect").
Applications in Advertising: Marketers often use this effect through:
- Celebrity Endorsements: Associating products with beloved or admired figures.
- Brand Extensions: Introducing new products under a well-received brand name.
- Corporate Social Responsibility: Positive actions by companies can enhance the overall perception of their products.

Understanding and strategically using the halo effect can significantly influence marketing outcomes, but it requires consistent quality and performance to sustain and not just capitalize on initial positive perceptions.

Metric(s) of the Day:

Deterministic - direct, explicit, and unambiguous data such as personally identifiable informtion or unique identifiers that can be matched across different platforms or touch points. Examples: login information (emails, user ids), cookie ids, device ids
Probabilistic - educated guesses or predictions based on patterns of behavior or data correlations. Instead of direct identifiers that are PII, data such as browser types, operating systems, IP addresses, time spent on pages, sequence of pages visited, device characteristics... more from Grok

Tool of the Day:

Monday.com is a cloud-based project management and team collaboration platform designed to help teams organize, manage, and track work. It offers project management, collaboration, customization, automation, integrations, visibility and reporting, scalability, and user interface. Grok summary

LinkedIn Premium Learning Video of the Day:

CMO Foundations: Measuring Marketing Effectiveness (ROI) by Drew Boyd
Marketing one of the most important investments a company makes to be successful. Measuring effectiveness is critical to keep the investment sound. Learn how to better understand your return on investment (ROI)—and make real-time course corrections to solve problems before they impact your business. Marketing professor Drew Boyd explains the most important metrics to track, strategies to measure them the right way, and the process for building a custom dashboard to view all your results in one convenient place. Plus, discover how to measure things that matter most to your overall development and effectiveness as a CMO.

Question of the Day:

How are you incorporating AI into your workflow to be more productive?