"Finding Your Element" by Ken Robinson - Finding Your Element (2013) offers engaging advice on ways you might discover your true passions and talents, and then reorient your life to incorporate more time for them. Written with a keen sense of wit, Finding Your Element offers entertaining and inspiring wisdoms that will help you not only to be more productive but also to improve your overall happiness and quality of life.

Word of the Day:

Cross-Channel Attribution - the process of measuring the impact of a marketing campaign across multiple channels and attributing that impact to specific channels. In order to maximize ROI and allocate spend effectively, marketers need to be able to measure cross-channel attribution. More on this at rockerbox

Metric(s) of the Day:

Not really 'metrics' today but details to various attribution models below

Last Click - Credits the last channel interacted with before conversion
First Click - Attributes success to the first interaction
Linear - Distributes credit equally across all touchpoints
Time Decay - Gives more credit to interactions closer to the time of conversion
Position-Based (U-Shaped) - Credits the first and last interactions more while giving some credit to interactions in between
Custom Models - Tailor models based on your understanding of customer behavior

Tool of the Day:

Wix.com - a cloud-based website builder platform that enables users to create, design, manage, and host websites without needing to know how to code. Features include: drag-n-drop editor, templates, artificial design intelligence (ADI), SEO tools, app market, eCommerce, mobile optimization, domain and hosting, scalability. More from Grok

Profile of the Day:

Sir Ken Robinson (1950-2020), was a British author, speaker and international advisor on education in the arts to government, non-profits, educuation and art bodies... more on Wikipedia

LinkedIn Premium Learning Video of the Day:

Marketing Attribution and Mix Modeling by Michael Taylor

Course details

1h 38m
Intermediate
Released: 10/11/2021

4.8

(463)

Marketing attribution is a critical but complex topic, and it’s only getting harder to decode what’s driving your marketing performance and decide where you invest your limited marketing budget. Getting it right can give you a significant competitive advantage, but if you make the wrong decisions, you can’t buy your way to success. In this course, Michael Taylor shares a practical approach to the complex analysis technique of marketing mix modeling to help marketers accurately measure the impact of their marketing and advertising efforts. Michael covers key aspects like multi-touch attribution models, marketing mix modeling, and incremental and A/B testing. To demonstrate the intricacies of mix modeling, he shares a practical exercise file so that you'll be equipped to make the right marketing investments that drive sales and profit.

Skills covered

Question of the Day:

What emerging MarTech tool or platform do you believe is poised to disrupt the digital marketing landscape in the next five years?

MaArDTech News - 1/21/2025

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