Daily Brief - Tuesday, March 4, 2025
- Scott Davis
- Mar 4
- 3 min read
Updated: Mar 5
Music:
Upcoming Events:
Daylight saving time begins Sunday, March 9th
Spring officially starts March 20th and ends June 20th
Pickleball League Signups in Hoboken, NJ - March 7th Deadline!
Super fun, great way to break a sweat! Register with The Hive here: https://hiveathletic.leaguelab.com/indy-group/184121/invite/f0f4998c6d
Adobe Summit - March 17-20 in Las Vegas & Online
Adobe Summit - Adobe's annual summit will be held in Las Vegas, March 17-20 2025 and sessions will be covering: Analytics, Commerce, Content Supply Chain, Customer Data Management, Developers, Trends and Inspiration, Workflow and Planning, B2B Marketing, Content Management, Customer Acquisition, Customer Journey Management, Generative AI, Unified Customer Experience. Sign up here: https://summit.adobe.com/na/pricing/
PMXPO - March 20 - Online Conference - Free Registration
Register for PMXP0TM 2025 to unlock the skills and insights that empower you to drive meaningful change in your projects and our world. This free virtual event provides new and experienced Project Professionals the opportunity to explore our groundbreaking resources, earn 12+ PDUs, and discover how the project profession is making an impact on the world’s biggest challenges. More details and Registration
MarTech Online - March 25-26
MarTech Online - Join us online at The MarTech Conference -- for FREE to become a master of marketing in the digital age. At MarTech, you'll easily and efficiently discover dozens of cutting-edge technologies to streamline operations, nurture customer retention, and drive organizational success. You'll also participate in an expertly-crafted program loaded with creative, real-world solutions and strategies. March 25-26
Sign up here: https://martech.org/conference/spring/why-attend/
MarTech Stack Submissions for Stackie Awards - April 4
Submit your organization's MarTech Stack for the 2025 Stackie Awards! Deadline is April 4, 2025.
Search Engine Land's Master Classes - March 3-27
Covers a range of topics: Essential SEO, Google Ads, Generative Engine Optimization, Google Analytics 4 & Reporting, Technical SEO, Advanced SEO, Advanced Google Ads
Register for each class here: https://searchengineland.com/smx/master-classes
Forrester B2B Summit North America - March 31- April 3
Articles:
"What is Attribution Markting?" by Sam Bradley, March 4, 2025
"Google's VP of Ads and Commerce Outlines 2025 Priorities" by Brooke Osmundson, March 3, 2025
Scott's rabbit hole in Grok asking questions from the above article, here
Today's "Stay ahed of the curve with MarTech" Newsletter, sign-up here
How are marketers using AI to create hyper-personalized experiences?
Why the MQL model is failing B2B marketing and what to use instead
The 3 pillars of real thought leadership
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Chrome's new path for privacy
How identity resolution fixes 5 major marketing problems
Worthwhile:
Gartner Marketing Predictions - download the CMO guide here
6 actionable insights for what's next in marketing strategy and AI integration in 2025 and beyond
By 2027, mobile app usage will decrease by 25% as audiences shift to using AI assistants. CMOs should begin scenario planning for the impacts of decreased mobile app usage.
By 2026, more than 1/3 of web content will be developed exclusively for AI and search engine consumption.
By 2028, digital marketers will allocate 30% of their paid social budget to support advertising and partnerships on subscription-based channels.
By 2028, half of B2C companies that use dynamic-pricing algorithms will abandon them to foster trust and differentiate their brands with consumers.
By 2028, mass digital detoxing will force CMOs to spend 70% of their total marketing budget on offline channels to better engage consumers.
By 2027, 85% of customer data will be generated from automated interactions or those led by AI agents.
Blink:
Tiny Habits (2019) is a meditation on the virtues of not biting off more than you can chew. If you want to make positive changes stick, behavioral analyst BJ Fogg argues, you have to think small. Want to get in shape? Start with two pushups a day. Want to become more mindful? Take a yoga breath every time you close your car door. These “tiny habits” set the bar low, which means it’s easier to incorporate them into your existing routine. Over time, however, they rewire your brain and make virtuous habits as automatic as brewing a cup of coffee in the morning.
About the author
BJ Fogg is an expert on persuasive technologies and the way interactive computing products and software influence our behavior. The founder of the Behavior Design Lab at Stanford University, Fogg uses his scientific expertise to help industry innovators get a handle on how human behavior really works. Tiny Habits is his fifth book.
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