Today's News 1/13/2025

News this Morning:

• NRF is happening in the big apple's Javit's Convention Center from Jan 12 - 14. I'll see you all there! more info

• CES takeaways

• AdExhanger - "Marketing Mix Modeling Isn't What It Used To Be - Here's Why You Need To Consider The Next Generation" by Henry Innis, CoFounder at Mutinex

• the Current - "Meta ditches fact-checking on its platforms. Markets weight in." by Damian Fowler, Director Editorial at The Trade Desk

• ExchangeWire - Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News by Aimee Newell Tarin, Editor at ExchangeWire

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Blink of the Day: "Faster Than Normal" by Peter Shankman

• Turbocharge your Focus, Productivity, and Success with the Secrets of the ADHD Brain

  Faster Than Normal (2017) explains that ADHD isn’t a disease to be diagnosed but a power to be nurtured and harnessed. If you follow certain rituals and avoid the triggers that lead to self-destructive behavior, you can utilize the full power of your brain to create an extremely productive and deeply fulfilling life.

  About the author

  Peter Shankman is an entrepreneur, CEO, international speaker, and author of six books, including the best seller, Zombie Loyalists. He also hosts the highly-rated podcast Faster Than Normal, which helps people understand ADHD.

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Word of the Day: Freemium Model

• Freemium model is a commonly used model for many digital products or services that leverages both a free subscription (with paid ads) as well as a premium subscription (little to no paid ads). This is a model that allows for maximum subscriber growth (high customer acquisition) while also supporting premium versions and services for paid subscribers. See more here.

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Metric(s) of the Day: CAC (Customer Acquisition Cost) & CLV (Customer Lifetime Value)

• CAC - The cost associated with convincing a customer to buy a product/service

  See Grok results for "How to Measure and Calculate CAC?"

• CLV - Predicted revenue a customer will generate during their lifetime.

See Grok results for "How to Measure and Calculate CLV?"

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Tool of the Day: Braze

• Braze is a Customer Engagement Platform that offers tools across Email, Push Notifications, SMS, and in-app messages. It focuses on real-time data for personalization on customer interactions. See Grok response for more. Also, checkout YouTube Channel "For Now Marketing" for a deeper explanation.

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Profile of the Day: Scott Brinker

• Scott Brinker is considered the Godfather of MarTech and is the VP of Platform Ecosystem at HubSpot. Checkout this awesome article he wrote on ChiefMarTech titled, "AI Agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration"

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LinkedIn Premium Learning Video of the Day: Looker Studio for Beginners

• Instructor "Joshua Rishchin", Company Director of Axium Solutions, covers the course.

• Course Details:

  Telling stories with data has never been more exciting, and it’s easier than ever to bring data to life, even for non-developers and beginners. In this course, Joshua Rischin shows you how to use Looker Studio, the free data analytics tool from Google. Looker Studio makes it a breeze to create engaging, interactive, and beautiful stories and dashboards. Joshua first details the different types of data sources that Looker Studio natively connects to. He then shows how to create captivating and responsive charts in a dashboard environment, and how to personalize the look and feel of your dashboards. Finally, Joshua covers the many ways in which Looker Studio dashboards can be shared with stakeholders and collaborators.

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Question of the day:

• If you could learn Spanish or Chinese, which one would you pick and why? I'm going to pick one and run with it on DuoLingo!