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MaArDTech News - 1/20/2025

  • Writer: Scott Davis
    Scott Davis
  • Jan 20
  • 5 min read

Updated: Jan 21


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Today's Music Vibe:


Events This Week:

  • DiveLive by Industry Live will be hosting "How the 2024 Holiday Season Fared & What It Says About 2025" Jan 23, 2pm EST, Virtual Register Here

News This Morning:
Worthwhile:
Blink of the Day:

The Innovator’s Dilemma explains why so many well-established companies fail dismally when faced with the emerging markets they create. This Blink focuses on one of the book’s central themes: disruptive innovation.

About the author

Clayton M. Christensen (1952–2020) was a professor at Harvard Business School and one of the foremost management researchers in the world. He wrote numerous books and more than a hundred articles. The Economist named his book The Innovator’s Dilemma as one of the six most important business books ever.

Word of the Day:

  • Cookieless future - when third-party cookies are no longer used by marketers, meaning that websites will use other methods to store user data

Metric(s) of the Day:

Not really 'metrics' today but alternatives to using traditional third-party cookies below

  • First-party data - information businesses collect directly from their users through interactions on owned channels such as websites, mobile apps, and offline stores.

  • Zero-party data - information that users explicitly share with businessses such as preferences, purchase intentions, and personal context, as well as how users want to be recognised and engaged.

  • Contextual targeting - digital advertising method where ads are placed on web pages relevant to the page's content.

  • Google's Privacy Sandbox - a suite of privacy-focused tools and APIs designed to protect user privacy while maintaining a functional advertising ecosystem. Key features include alternatives like Topics API for interest-based targeting and Privacy Sandbox for Android which replaces device-level identifiers with privacy-compliant solutions.

  • Universal IDs - also called, "Identity solutions", assign users a persistent ID based on attributes like email addresses or device details that enable cross-platform tracking and better ad targeting in a privacy-compliant manner.

  • Device Fingerprinting - also known as, "machine fingerprinting", is a tracking technique that identifies a device based on its unique configuration. Unlike cookies, which are stored client-side, device fingerprints are stored server-side, offering a persistent way to track users across sessions and platforms.

  • Data Clean Rooms - privacy-focused platforms enabling brands and advertisers to analyze data for ad targeting, campagins performance, and attribution without exposing user-level information. They securly match first-party data from multiple sources, ensuring compliance with privacy regulations like GDPR.

  • Identity Resolution - compiling customer data from various sources to create a unifed profile. It relies on an identity graph that connects and reconciles customer data from multiple sources. Identity resolution offers an alternative for tracking, personalising, and improving customer interactions across devices and channels.


Tool of the Day:

  • Oracle Responsys - B2C marketing tool, focused on managing marketing campaigns across multiple digital channels like email, mobile, social, web, and display. It's designed for companies needing to handle large-scale, multi-channel campaigns, especially in industries like retail where consumer engagement across different touchpoints is crucial.

  • Oracle Eloqua - B2B marketing tool, focused on complex sales cycles and lead nurturing. It's particularly useful for enterprise-level marketing automation, helping to align marketing and sales activities for better lead management and conversion.

Profile of the Day:

  • Clayton Chritensen (1952-2020), was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century... more on Wikipedia

LinkedIn Premium Learning Video of the Day:

Course details

  • 4h 34m

  • Beginner

  • Updated: 5/24/2024

4.8

(15,680)

Edit my review

The ubiquity of big data means that now, more than ever, there is a burning need to warehouse, access, and understand the contents of massive databases quickly and efficiently. Attaining proficiency in SQL is essential to prepare for our data-driven present and future. It is also crucial to furthering your skills as a data analyst or application developer. In this course, Walter Shields teaches you: the basic structure of databases—what they are, how they work, and how to successfully navigate them; how to use SQL to retrieve and understand data no matter the scale of a database; and how to master the most important SQL query syntax, along with how and when to use it best.

This course includes Code Challenges powered by CoderPad. Code Challenges are interactive coding exercises with real-time feedback, so you can get hands-on coding practice alongside the course content to advance your programming skills.

Learning objectives

  • Define and describe the function of relational databases, SQL, and DB Browser.

  • Explain how to run DB Browser and write rudimentary queries.

  • Illustrate how to use `WHERE` clauses to filter data.

  • Explain how to use inner, left, and right `JOIN` clauses.

  • Show how to organize results by group.

  • Explain how to use aggregate queries.

  • Demonstrate and explain the utility of views for data analysis.

Skills covered
Question of the Day:

  • Do you agree or disagree on the Executive Order that resulted in TikTok's reinstatement?

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