News of the Day 2/3/2025
- Scott Davis
- Feb 3
- 1 min read
Music:
News:
"The Latest on Chrome's Cookie Choice Prompt (It's Gonna Be 'Global')" by Allison Schiff Feb 3, 2025
"Customer Relationship Management - How to Master the Balance Between Engagement and Overload" by Chris O'Neill Feb 3, 2025
"Reclaiming revenue: Why publishers must take control of their data" by Justin Wohl Jan 31, 2025
"5 way to transition from tactical to strategic marketing" by Jon-Mikel Bailey Jan 31, 2025
"Google reverses stance on Performance Max campaign controls" by Anu Adegbola Jan 28, 2025
"13 Best SEO Blogs to Help You Get to the Top of SERPs" by Boris Mustapic Jan 31, 2025
Worthwhile:
Blink:
Peak Performance by Brad Stulberg and Steve Magness presents a science-backed approach to achieve long-term success. It emphasizes the importance of rest and recovery for enhancing performance and shares tools to optimize physical and mental wellbeing.
Word of the Day:
Identity Resolution - the process of collecting and matching identifiers across different devices in order to identity one customer. This is key to building up a single customer view.
Metric of the Day:
Cost per lead (CPL) - the amount you pay to acquire a new lead from your marketing efforts... CPL = total cost of marketing campaign/number of leads generated
Tool of the Day:
IBM watsonx.ai - part of the IBM watsonx platform that brings together new generative AI capabilities, powered by foundation models and traditional machine learning into a powerful studio spanning the AI lifecycle.
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