News of the Day 1/30/2025

Music of the Day:

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News of the Day:

• "UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes" by Aimee Newell Tarin Jan 30, 2025

• "Inside Amazon's plan to cut managers: More direct reports, fewer senior hires, and pay cust" by Eugene Kim Jan 30, 2025

• "What the DeepSeek AI Frenzy Means for Marketers" by Asa Hiken Jan 29, 2025

• "The Hidden Danagers of Privacy-Preserving Attribution - And a Smarter Solution" by Don Marti Jan 29, 2025

• "Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator" by Ad Tech Daily Jan 8, 2025

• "3 Ways to Protect Your Marketing Budget in 2025" by Chris Koehler Jan 30, 2025

• "Unlock the power of Google comparison shopping with ProductsUP's new API Integration" by Eds Hawkins Jan 13, 2025

• "How to Use GA4 and AI to Find the Gold in your Marketing Analytics Data" by Content Marketing Institute Team Jan 23, 2025

• "Dynamic Duos: Dentsu's Angela Johnson talks smart strategy and hard career choices with Subway's Shannon Stowers" by the Current Jan 29, 2025

• "Are you focusing on valued customers or volume customers?" by Annette Franz Jan 29, 2025

• "Google releases its open source marketing mix model to all" by Anu Adegbola Jan 29, 2025

• "What is an Audience Profile? How to Build One and My Favorite Examples" by Kayla Schilthuis-Ihrig Jan 30, 2025

• "Homepage SEO: What Makes It Unique & How to Do It" by Sean Collins Jan 23, 2025

  
  

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Worthwhile:

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Blink of the Day:

Revealing business wisdom through a modern parable, Who Moved My Cheese (1998) offers valuable lessons on how to best manage change in your life. Whether you’re struggling amid a business downturn or trying to find a graceful way to handle a struggling relationship, this book gives you the tools to better understand human nature and see change as a positive force.

About the author

Dr. Spencer Johnson is an American physician and psychologist. His seminal work, Who Moved My Cheese, was on the New York Times business bestseller list for almost five years.

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Word of the Day:

• DAM - Digital Asset Management is a software or platform that helps manage all your digital assets. Almost every business has digital assets such as images, videos, podcast audio files, infographics, gifs, logos, and more. Digital Asset Management is about keeping on top of these assets and helping the business stay organized.

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Metric of the Day:

• MarTech Maturity - A measure of where a company is in terms of marketing skills and technology. See the example of MarTech maturity in lxahub's 4Ps of Marketing Technology guide here.

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Tool of the Day:

• Oracle's NetSuite - #1 cloud ERP solution, NetSuite focuses on financials and ERP. Specifically offering inventory management, HR, professional services automation, and omnichannel commerce. NetSuite boasts 41K customers in 219 countries.