News of the Day 1/29/2025

Scott Davis
Jan 29
2 min read

Music of the Day:

News of the Day:

"Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Lab's Data Transparency Labels" by Anthony Vargas Jan.28, 2025
"Swipe Right on the Perfect Data and Identity Partner: Your Marketing Matchmaker Guide" by Scott Kozub Jan.29, 2025
"Trade Desk CEO Jeff Green On Growth, Google and Why He Bought Sincera" by Sara Sluis Jan.28, 2025
"Google Launches Open-Source 'Meridian' Marketing Mix Model" by Matt G. Southern Jan.29, 2025
"Top Google Ads recommendation you should always ignore, use, or evaluate" by Brad Geddes Jan.27, 2025
"Publicis Media acquires Dystrup to 'supercharge' performance marketing" by Peter Adams Jan.27, 2025

Worthwhile:

Blink of the Day:

How to Stop Procrastinating (2017) offers practical strategies to overcome the habit of delaying tasks. It provides insights into the psychological triggers behind procrastination and outlines actionable steps to foster better productivity and time management skills. The guide is designed to help you implement these techniques to achieve immediate and lasting results.

About the author

S. J. Scott specializes in writing about personal development, habits, and productivity. He’s published numerous best-selling books, including Habit Stacking and Declutter Your Mind. Scott’s work focuses on providing simple, actionable advice to help you improve your daily life and achieve your goals.

Word of the Day:

Audience Segmentation - This is the process of dividing website visitors, email subscribers etc into groups based on criteria such as demographics, customer type, or buying behavior. It allows you to market more effectively, perhaps placing more budget into targeting higher spenders, and can inform personalisation efforts.

Metric of the Day:

Email Deliverability - A measure of the ability to deliver emails to your target audience. Deliverability can be impacted by various factors such as spammy subject lines and the use of URL shorteners.

Tool of the Day:

Bloomreach - a comprehensive commerce personalization solution designed to enhance the online shoping experience by leveraging real-time customer and product data. In addition to personalization engine and e-commerce search, the platform offers content management, marketing automation, discovery commerce, and data integrations.