News of the Day - 1/27/2025

Music of the Day:

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News of the Day:

• "Ad Age Best Places to Work 2025" by Joy R. Lee, Jan.27, 2025

• "Buyers Say CTV's Transparency Problem Remains A Roadblock to Investement" by Alyssa Boyle, Jan.27, 2025

• "Why - And What - Marketers Need To Know About AI Agents" by Hugo Loriot, Jan.27, 2025

• "Down But Not Out: Publishers And Ad Tech Punch Back in 2025" by Scott Messer, Jan.24, 2025

• "HubSpot's SEO collapse: What Went Wrong and Why?" by Danny Goodwin, Jan.23, 2025

• "The Future of Marketing: How AI Agents Can Enhance Customer Journeys in Retail" by Noah Kravitz, Jan.22, 2025

• Adweek's Leadership Voice: Jordan Shlachter

• "DeepSeek gets Silicon Valley talking" by Anthony Ha, Jan.26, 2025

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Worthwhile:

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Blink of the Day:

• Rebel (2024) is a guide to breaking free from societal expectations and living authentically. It presents a five-step framework for rediscovering your passions, redefining success, and embracing a revolutionary mindset to create a life that truly resonates with your authentic self. 

  About the author

  Graham Cochrane is a successful entrepreneur, bestselling author, and host of the globally top-ranked podcast The Graham Cochrane Show. He is also a TEDx and keynote speaker, known for his expertise in helping high performers create more fulfilling and profitable lives. Cochrane has built multiple successful online businesses and has been featured in prominent media outlets such as Forbes, CNBC, and Business Insider.

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Word of the Day:

• Lighthouse Campaign - a strategy where a business uses a single, highly successful customer story or case study as a beacon to attract new clients, similar to how a lighthouse guides ships to shore, essentially showcasing one prominent success to draw in others and highlight their expertise through a strong, visible example.

• Evergreen Campaign - a marketing initiative that remains relevant and effective over a long period of time, without expiring like a seasonal campaign, allowing businesses to continuously reuse the content and maintain a consistent brand presence across different channels.

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Metric of the Day:

Grok Full List Here

• Unique Visitors - The number of distinct individuals who visit a site during a given period. Each user is counted only once, no matter how many times they visit.

• Pageviews - The total number of pages viewed. Repeated views of a single page are counted.

• Sessions - A session is a group of interactions one user takes within a given time frame on your website. A session ends after 30 minutes of inactivity or at midnight.

  
  

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Tool of the Day:

• Knime - an open-source data analytics, reporting, and integration platform. Allows users to vidually create data flows or pipelines, typically for data preprocessing, machine learning, data mining, and business intelligence tasks. Capable of data blending, machine learning, data visualization, and automation. Full info from Grok