News 2/28/25
- Scott Davis
- Feb 28
- 2 min read
Music:
Upcoming Events you Can Attend Online:
Hoboken, NJ People - Pickleball League Signup for Spring ends March 7th! Super fun, great way to break a sweat! Register with The Hive here: https://hiveathletic.leaguelab.com/indy-group/184121/invite/f0f4998c6d
Adobe Summit - Adobe's annual summit will be held in Las Vegas, March 17-20 2025 and sessions will be covering: Analytics, Commerce, Content Supply Chain, Customer Data Management, Developers, Trends and Inspiration, Workflow and Planning, B2B Marketing, Content Management, Customer Acquisition, Customer Journey Management, Generative AI, Unified Customer Experience. Sign up here: https://summit.adobe.com/na/pricing/
MarTech Online - Join us online at The MarTech Conference -- for FREE to become a master of marketing in the digital age. At MarTech, you'll easily and efficiently discover dozens of cutting-edge technologies to streamline operations, nurture customer retention, and drive organizational success. You'll also participate in an expertly-crafted program loaded with creative, real-world solutions and strategies. March 25-26
Sign up here: https://martech.org/conference/spring/why-attend/
Submit your organization's MarTech Stack for the 2025 Stackie Awards! Deadline is April 4, 2025.
Search Engine Land's Master Classes - Mar 3 - Mar 27
Covers a range of topics: Essential SEO, Google Ads, Generative Engine Optimization, Google Analytics 4 & Reporting, Technical SEO, Advanced SEO, Advanced Google Ads
Register for each class here: https://searchengineland.com/smx/master-classes
Forrester B2B Summit North America - Everything you thought you knew about your customers, markets, and business is changing — dramatically. Buyers are wielding more control with self-service habits, generational shifts are reshaping decision-making, and AI is changing how purchases are influenced. Add complex buying groups and trust erosion to the mix, and the result is absolute mayhem.
At Forrester’s B2B Summit North America 2025, you’ll move from chaos to clarity. Armed with cutting-edge research, proven frameworks, and actionable tools, you’ll walk away with the confidence to take control. Make bold decisions and deliver the customer-centric experiences that today’s buyers demand. The success of your organization depends on it. March 31 - April 3. Register here: https://www.forrester.com/event/b2b-summit-north-america/inside-look/
News:
"Google Ads run different auctions for each ad location" by Barry Schwartz, Feb 27, 2025
"When and how to use knowledge graphs and entities for SEO" by Paul DeMott, Feb 26, 2025
"20 Ways to Win with Personalization" by twilio segment
Worthwhile:
Blink:
The Art of Laziness (2024) is a transformative guide to improving your productivity, offering practical strategies for personal and professional growth. Through the dual focus of mindset and action, it teaches you how to overcome procrastination, harness your best work, and realize your full potential.
About the author
Library Mindset has captivated millions on social media with their insightful recommendations on self-help and motivational literature, establishing them as a notable voice in the world of self-improvement. With a passion for reading at the core of their work, their books 100 Quotes That Will Change Your Life and 100 Harsh Truths of Life distill their extensive reading into refined, accessible wisdom that inspires readers and guides them toward personal growth.
Word of the Day:
Delivery CDP - a CDP whose primary functions include assembling, sharing and analyzing unified customer profiles, and selecting and delivering personalized messages for individuals.
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