News 2/19/2025
- Scott Davis
- Feb 19
- 1 min read
Music:
News:
"From Theory to Practice: How Organizations Can Embrace Experimentation in Marketing Measurement" by Julian Runge, Feb 18, 2025
"CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding" by Victoria McNally, Feb 18, 2025
"Alternative IDs Are Still Battling For Bids, But Buyers Are Starting To Pay More Attention" by Allison Schiff, Feb 18, 2025
Worthwhile:
Conversations with MarTech - "Want to really understand marketing ops? Talk to this guy" by Mike Pastore, featuring Mike Rizzo, Feb 19, 2025
Blink:
Finding Clarity (2023) offers insight into developing more fulfilling personal and professional relationships through the practice of compassionate accountability. It delves into seven strategies for enhancing communication and understanding in relationships, to foster environments that are both supportive and productive.
About the author
Marc Lesser is an accomplished CEO, executive coach, and Zen teacher. He cofounded and was the former CEO of the Search Inside Yourself Leadership Institute, a groundbreaking mindfulness and emotional intelligence program at Google. Additionally, Lesser has authored several mindfulness books, including Seven Practices of a Mindful Leader, Less, and Know Yourself, Forget Yourself.
Word of the Day:
look alike modeling - a type of predictive modeling that identifies individuals similar to a company's current customers, used to select advertising audiences.
Metric of the Day:
next best action - the treatment that a business believes will produce the most desirable result for an individual customer; typically based on a combination of rules and predictive analytics; requires specification of the measure that is desired.
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