News 2/16/2025

Music:

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News:

• "Market Insights: Marketers' New AppLovin Strategy" by Luma, Jan 2025

• "The truth about martech in 2025 and how to make it work for you" by Gene De Libero, Feb 14, 2025 <---- Amazing Read

• "The impact of martech on company value" by Frans Riemersma, July 26, 2024

• "Where do martech practitioners sit in organizations?" by Steve Peterson, Dec 6, 2024

• "Why most martech RFPs fail and how to get vendor selection right" by Kristina Kalpokaite, Feb 13, 2025

• "AI, Project Success, and Strategic Alignment Dominate Conversation with PMI's Global Executive Council" by Project Management Institute, Dec 27, 2024

• "Unifying projects and products: The power of program management in martech" by Gene De Libero, Apr 12, 2024

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Worthwhile:

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Blink:

Organize Tomorrow Today (2015) is the definitive guide to achieving a successful career and fulfilling life. These blinks offer you valuable information, giving you the tools to unlock the power of your mind, increase your self-confidence and become your most productive self.

About the author

Dr. Jason Selk is the director of mental training for the St. Louis Cardinals, a Major League Baseball team in the United States. He is also the author of 10-Minute Toughness and Executive Toughness.

Formerly a successful college basketball coach, Tom Bartow is now a financial advisor, and has created an advanced training program for high-level advisors at Edward Jones, a financial services firm.

Matthew Rudy has coauthored over 20 books covering a wide range of topics, including golfing, business and travel.

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Word of the Day:

• IDFA - Identifier for Advertisers

  Function: unique identifier assigned to Apple devices which advertisers use for tracking user behavior across different apps. It enables targeting, frequency capping, campaign measurement, and attribution.

• ATT - App Tracking Transparency

  Function: Introduced with iOS 14.5, ATT is a framework that requires apps to ask users for permission to track their activity across other companies' apps and websites. This consent is required before an app can access the device's IDFA.

  More from Grok...

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Metric of the Day:

Relative Market Share

• Construction: Brand market share divided by largest competitor's market share

• Considerations: Can use either unit or revenue shares

• Purpose: Assesses comparative market strength

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Tool/Company of the Day:

AppLovin - a mobile technology company that helps businesses connect with users and grow their apps. The company offers marketing, analytics, and advertising platforms to help developers market, monetize, and publish their apps. AppLovin's platforms:

• MAX - AppLovin's mobile advertising platform

• AppDiscovery - AppLovin's marketing platform

• SparkLabs - AppLovin's analytics platform

• AppLovin Exchange - AppLovin's RTB exchange

• AppLovin Array - end-to-end app management suite

• AppLovin Adjust - AppLovin Measurement System

• AppLovin Wurl - CTV

Great YouTube episode on AppLovin from 'Sharp Tech Podcast': https://www.youtube.com/watch?v=koyFeiGPWIg