CES Jan 7-10, Las Vegas
- Scott Davis
- Jan 5
- 2 min read
Updated: Jan 6
Information for this post was found from 2 main articles you can read fully:
What does CES even mean? Well, I found out it means "Consumer Electronics Show". It's an annual trade show that's always held in Las Vegas since 1978. This event is actually owned by the CTA - Consumer Technology Association. This annual event represents a $505 Billion industry (~204.2 million adults in the US between age 18-65 so that's about $2,473.07 for every man and woman in the US).
You can see the latest reports and developments here on AdAge.
Trends and Topics to watch for at this year's event will include:
The Ad Tech and Media Services landscape changes due to the mergers between Omnicom and IPG and Mediaocean and Innovid.
Artificial Intelligence
Wearables
Systems' efficiency
LLMs and Agents
Personalization in Marketing
Revenue channels via ad-supported models
Connected TV (CTV) transformation
The Trade Desk's new streaming platform "Ventura" to compete with Google, Amazon, Roku
Google's two anti-trust cases:
United States v. Google LLC (Search Monopoly)
United States v. Google LLC (AdTech Antitrust Suit)
AR/VR
Quantum Computing
Jensen Huang, CEO of Nvidia
Julie Sweet, Chair and CEO of Accenture
Which companies are attending? Search here
This event will take place across 3 different campus sites:
Things I learned from the article:
Perplexity (not much known about them until I read this article and researched them)
They are an Ai search engine. It's free to use and essentially, when you ask it a question, it searches teh internent to give an accessible, conversational, and verifiable answer. TBH, when I tried it, it didn't seem any different than ChatGPT or Grok.
Lowe's will be showcasing its new digital home platform, where users can store information about their properties.
Not going to Las Vegas? No worries, you can watch the live streaming event on YouTube channels: Nvidia, Samsung, Sony
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